WhatsApp for Business to help shopping experience

Though the feature is under development, instant messaging application WhatsApp would roll out a feature to let users shop for goods & services.

Instant messaging application WhatsApp for Business will soon be rolling out a new feature to let users shop for goods and services right from the chat window. The feature is currently under development.

According to the sources, as part of the new feature, all the WhatsApp business account users would be directly able to provide product catalogs to their customers from within the chat window.

A shopping button will be added on WhatsApp which will be rolled out in India soon. The shopping button will let users add items to a cart, and check out from within the WhatsApp chat.

With this feature, WhatsApp for Business will let people check out available products and make purchases right from a chat. It will help businesses to integrate these features into their existing commerce and customer solutions. This new feature is aimed towards aiding small businesses that have been hit hard by the pandemic.

Apart from that, WhatsApp also recently announced that it will now charge businesses for some services on the WhatsApp Business app. Facebook hasn’t yet revealed the pricing details. But, what this means is that businesses will have to pay for certain services. However, WhatsApp for Business app will continue to remain free for end-users.

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