ALTBalaji continues to grow, acquires 17.5% stake in Celebrity Engagement Platform “Tring”

Tring is India’s leading celebrity engagement platform where users can book personalized video messages, Q&A sessions with their favorite celebrities.

ALTBalaji, continues to grow aggressively and is playing a vital role in the massification of content as it reaches out to viewers spread across Bharat. In the latest development to further this growth, ALTBalaji, a wholly-owned subsidiary of Balaji Telefilms Limited, has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. Tring is the market leader in the celebrity video shoutout space, and this investment values Tring at about Rs 100 crores in a short period since its launch in February 2020.

With the direct subscription revenue nearly doubling year on year, ALTBalaji has witnessed a sustained rise in viewership, with 65% of its consumers coming from non-metro and tier 2/tier 3 towns and cities, ALTBalaji has established a clear positioning as OTT of the masses. ALTBalaji since its launch in 2017 consistently remains one of the Top 5 paid apps in the country reflective of its strong brand affinity with the Indian internet audiences.

Tring is leading the space with its wide range of celebrities that offer digital services like personalized video shoutouts/messages, live video calls, DMs on Instagram, etc. for personalised two-way engagement with their fans. As part of this transaction, ALTBalaji will be entitled to appoint one board member to represent them on the board of B. D. Inno Ventures Pvt Ltd (the parent company of Tring).

Tring’s existing investors include ace-photographer and movie producer Atul Kasbekar, along-with industry-leaders and super angel investors viz. Kalyan Krishnamurthy CEO Flipkart, Sujeet Kumar CEO Udaan, Gaurav Munjal CEO Unacademy, Roman Saini, Hemesh Singh, Sumit Jain, Dinesh Godara (Founding team Unacademy), Keshav Sanghi (Ventureworks India), Dalbir Saini (Chairman BDI Group) amongst others.

ALTBalaji gives audiences the content they want to watch – whenever, wherever, and however. ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist, inclusive, and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally connected contemporary audiences with an alternate content platform.

Tring is India’s leading celebrity engagement platform where users can book personalized video messages, Q&A sessions, shout-outs, chat messaging, live wishes on radio, and other engagement services with their favorite celebrities from various genres viz. movie stars, TV stars, musicians, sports personalities, youth icons, influencers, etc. Tring facilitates a celebrity’s personalized video wishes as a gift for your loved ones, creating beautiful, unique and everlasting memories for life.

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