New Delhi (India) – In an era of limitless entertainment choices, streaming content should be effortless—not an endless search through multiple apps and subscriptions. Yet, with over 50 OTT platforms in India, finding the right content has become an overwhelming challenge. Enter OTTplay Premium—the Super OTT aggregator that simplifies subscriptions, curates personalised recommendations, and brings all your favourite content under one roof.
OTT Super Apps: The future of streaming
With the Indian OTT market projected to reach ₹35,062 crore by 2028, growing at a CAGR of 14.9% (source: PwC India), the landscape is becoming increasingly fragmented. According to PwC’s Global Entertainment & Media Outlook (2023-2027), India is one of the fastest-growing OTT markets in the world.
However, reports like FICCI-EY’s Media & Entertainment Report (2024) highlight a key challenge: audience fatigue due to scattered subscriptions and content overload. In fact, Redseer’s OTT Audience Report (2023) reveals that users spend over 20 minutes just searching for something to watch.
Straddling multiple OTTs to find something to watch can be cumbersome and subscribing to them individually can run up a hefty sum. Super Apps such as OTTplay eliminate the hassle of managing multiple OTT subscriptions. Instead of juggling different platforms, users can access a bundled subscription model that offers cost savings and convenience. Whether it’s ZEE5, SonyLIV, Lionsgate Play or ShemarooMe, OTTplay Premium ensures that all premium content is available in a single, easy-to-navigate platform.
With exclusive subscription bundles like Simply South (₹249/month), Jhakaas (₹249/month), and Power Play (₹299/month), users get affordable access to multiple OTT platforms without burning a hole in their pockets.
Smart streaming with AI-powered recommendations
Super Apps like OTTplay go beyond aggregation. They integrate AI-driven recommendations, cross-platform access, and hybrid monetisation models to create a unified, hassle-free streaming experience. In fact, OTTplay is at the forefront of this transformation, ensuring that viewers no longer have to juggle multiple subscriptions or struggle with content discovery. Whether you love Bollywood classics, Hollywood thrillers, regional gems, or trending web series, OTTplay sifts through thousands of titles across OTTs to find content you’re most likely to enjoy. This makes relevant content discovery a breeze and drastically cuts down the time spent figuring out what to watch.
“At OTTplay, we aim to revolutionise and democratise the streaming landscape by offering a unified platform that caters to India’s rich tapestry of languages and cultures. Our advanced AI-driven recommendations ensure that every user discovers content that resonates with their unique tastes, making entertainment truly personalised and hassle-free,” says Avinash Mudaliar, Co-Founder & CEO of OTTplay.
Key trends driving the rise of OTT Super apps
The rise of OTT Super Apps is reshaping digital entertainment, responding to changing viewer habits and the growing demand for personalised experiences. Here are the key trends defining this shift:
- AI-powered recommendations – With over 50 OTT platforms in India, users struggle with decision fatigue. AI-driven curation engines like OTTplay analyse viewing habits to recommend personalised content, enhancing engagement and accelerating relevant content discovery.
- Consolidation into Super Apps – Instead of juggling multiple subscriptions, OTT Super Apps such as OTTplay bundle content from various platforms such as ZEE5, SonyLIV and Lionsgate Play into a single access point. This mirrors the success of China’s Tencent Video and WeTV, which integrate streaming, gaming, and social content into one platform.
- Integration of gaming, live sports & interactive content – Streaming is no longer just about films and TV shows. Gaming, live sports, and interactive content are becoming integral to the OTT experience. JioHotstar’s dominance in IPL streaming proves the power of live sports, and Netflix’s foray into gaming signals the next phase of interactive OTT content.
- Regional & vernacular content will drive growth – AI-powered subtitling and voice AI dubbing are making global content accessible in multiple languages. OTT Super Apps like OTTplay curate content not just by genre but by regional and hyperlocal preferences, catering to India’s diverse linguistic landscape.
- Going beyond streaming – OTT Super Apps in the future will integrate live shopping, social media, and e-commerce, creating an immersive, all-in-one digital experience. Imagine an AI-powered OTT platform that not only recommends shows but also podcasts, and aids your daily shopping needs.
Revolutionising OTT consumption in India
India’s digital audience is evolving rapidly. Regional content consumption is driving 60% of new subscriptions, as per BCG-CII Digital Media Report 2023. This shift in content preferences along with the growing demand for personalised streaming experiences has led to a demand for a unique mix of OTTs. To cater to this, OTTplay’s comprehensive catalogue includes popular regional and international OTTs, ensuring that there’s something for every viewer.
Notably, OTTplay’s collaboration with BSNL for BiTV and IFTV (offering 450+ live channels) further cements its position as a leader in the OTT aggregation space, bridging the gap between live TV and on-demand streaming.
The future of streaming begins here
With its smart curation, bundled savings, and AI-driven recommendations, OTTplay is revolutionising how Indians discover and consume entertainment. Whether it’s finding the next binge-worthy show or seamlessly accessing multiple OTT platforms, Super Apps like OTTplay have you covered. “As content libraries expand, aggregation isn’t just the future—it’s the present,” says Mudaliar, adding, “OTTplay is pioneering a revolution that will change the way India consumes entertainment forever, making streaming effortless, enjoyable, and affordable.” After all, the future of streaming isn’t just what you watch—it’s how you watch it.
