The spectacular ‘Khadi Fashion Show’ mesmerizes audiences on the White Rann of Kutch

Taking a step forward towards realizing Prime Minister Shri Narendra Modi’s vision of ‘Khadi for Nation’ and ‘Khadi for Fashion’, an exciting Mega ‘Khadi fashion show’, first-ever on salt-pan covered white fields at ‘Rann of Kutch’ was organized by Khadi and Village Industries Commission on 29th January.

This mega event was the first such event of KVIC was first of its kind in the Rann of Kutch with the aim of popularizing Khadi among the youth in the country and abroad market, promoting cultural heritage and art, which was organised by the efforts with KVIC’s ‘Centre of Excellence for Khadi’, to establish new dimensions of Khadi, to further promote the excellent design of Khadi garments-apparels, accessories for Khadi fashion promotion, and to promote Khadi as a brand all over the world. Students of NIFT, Gandhinagar, Gujarat made the event more exciting by their way of performing the fashion catwalk in this Khadi fashion event.

On this occasion, Shri Manoj Kumar, Chairman, KVIC informed that for the first time, such an exciting Khadi mega fashion show has been organized by KVIC in ‘Rann of Kutch’, which will become a medium for the Brand promotion of ‘Khadi’ and disseminate new designs among Khadi lovers, as well as it would be a source of inspiration in the efforts of  Prime Minister Shri Narendra Modi to fulfil the promises of a developed India, and take forward the vision of ‘Atma Nirbhar Bharat’. A large number of tourists were present to watch this Rann show. On this occasion, folk singer Shri Borelal mesmerized people by presenting folklore famous among the locals.

Disclaimer: This is an official press release by PIB.