KVIC registers the highest ever single-day sale of Rs 1.34 crore at the CP outlet, New Delhi

This year on 2nd October, CP Outlet of Khadi India once again set a new record for Khadi sales in a single day. It is noteworthy that Prime Minister Shri Narendra Modi has appealed on several occasions from national and international forums to buy Khadi and Village Industries products and has mentioned promoting this sector, which during the year 2014 at a stagnation pace. After the new Government took over, there has been tremendous growth in sales of Khadi. 

It is also significant to mention that, since October 2016, the one-day sales at Khadi India’s flagship outlet in Connaught Place, New Delhi have crossed the Rs 1.00 crore mark on several occasions. This has been constantly mentioned by the Prime Minister in his radio talk “Mann ki Baat”.

Prime Ministers’ message of adopting Khadi and strengthening the poor spinners and weavers financially has reached every nook and corner of the country through the radio broadcast program “Mann Ki Baat”, the impact of this was seen in this Gandhi Jayanti i.e. 2nd October 2022 sale.

In a single day, the Khadi India Showroom at Connaught Place, New Delhi marked a sale of Rs. 1.34 crores and broke its own previous record of Rs. 1.01 crore set on October 2, 2021. Earlier, the highest single-day sale of Khadi stood at Rs 1.29 crore which was recorded on 30th October 2021.

It was for economic, cultural and social reasons and not merely political that Gandhi Ji established the Khadi Movement. Taking ahead the same vision of Mahatma, our Prime Minister has endeavoured to promote the Khadi and other village Industries products among the masses.

It is also the popularity of our Prime Minister and the respect of the people for him, on whose one call, the people of India stand in full support of Khadi. The call for help to the poor artisans to light lamps on Diwali is substantiated in reality.

Currently, Prime Minister Shri Narendra Modi’s appeal to buy Khadi in “Mann ki Baat” on 25th September 2022, before 2nd October, has played a great role in achieving this benchmark record sale said Chairman, KVIC. 

Commenting on this, KVIC Chairman Shri Manoj Kumar attributed the increase in the sales of Khadi to the continuous backing of the Prime Minister. He said that due to the appeal of the Prime Minister, a large number of people, especially the youth, have been inclined to buy Khadi.

Disclaimer: This is an official press release by PIB.