Cow Milk, Co-Branded Products, and New Booths Launched Under Delhi Milk Scheme

The Delhi Milk Scheme (DMS) marked a significant milestone with the launch of new dairy products and the distribution of booth allotment letters at a special event held on 13th August 2025, at the NASC Complex, Pusa, New Delhi. The event was graced by  Smt. Alka Upadhyaya, Secretary, Department of Animal Husbandry & Dairying (DAHD) and other senior officials of the department. The occasion celebrated the digital launch and unveiling of the Cow Milk and co-branded dairy products, a step forward in strengthening dairy quality, enhancing consumer trust and empowering livestock farmers. As part of the initiative, 22 new booth allotment letters were handed over to selected applicants under the DMS, creating new employment opportunities and strengthening the rural–urban dairy connect.

In her keynote address, Smt. Alka Upadhyaya, Secretary, DAHD, shared the vision for reinforcing the dairy ecosystem through improved product offerings and inclusive opportunities for stakeholders across the value chain. Further, Secretary, DAHD lauded the efforts of the Delhi Milk Scheme and Haryana Milk Federation for launching of their new products in the market.

Ms. Varsha Joshi, Additional Secretary DAHD, highlighted the importance of the Delhi Milk Scheme brand of milk and dairy products for  Delhi NCR and the advancement of DMS now with the introduction of new products in the market.

The event was also attended by Shri Rama Shankar Sinha, Additional Secretary DAHD, Shri Jagat Hazarika, Advisor DAHD, Sh. Ram Avtar Garg, Chairman, Vita of Haryana Dairy Development Co-Operative Federation Ltd., senior officials, stakeholders from the dairy sector and beneficiaries of the booth allotment scheme.

Disclaimer: This is an official press release by Pib.